Simone Brunozzi

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Rants and thoughts by Simone Brunozzi, a technology evangelist (email: simone dot brunozzi a..t gm4il)

Qantas and incentives

I’m at Melbourne airport, waiting for my flight for Sydney.
I waited for about 20 minutes in queue, before the check-in.
Qantas, the airline I fly with today, has this policy:
If a flight is about to leave, they ask people in the queue if they’re on that flight, and they take them directly to the check-in counter, letting them skip the line.
A great “tactical” choice, since otherwise these people would slow down the flight, or miss it.
However, this is a POOR “strategical” choice, because from now on I’ll arrive at the airport half an hour before my flight, I’ll skip all queues, and will jump on the plane right away, smiling at all these people that arrived long before me and stood in line for 20 minutes.
Qantas: you’re dead wrong.
You use incentives in the wrong way.

qantas-and-incentives

Two years at Amazon!

It’s two years now! Still an amazing experience!

Everything started… here.
It’s an interesting story, “How I got hired by Amazon.com”.

Australia, May 10th to 28th!

From May 10th to 28th I’ll be in Australia, doing a business trip for Amazon Web Services.

Here’s my schedule:
May 10th: Perth
May 11th-15th: Melbourne
May 15th-18th: Gold Coast
May 18th-21st: Melbourne
May 21st-28th: Sydney

I’m busy on most days, but I’d be happy to meet with you if you’re around.
If so, please email me at this address: simoneb at am__a__zon dot com (remove _ ), and we’ll arrange a meeting!

Thanks :)