Jun 9, 2010
How to measure a presentation
This is an old, unsolved question.
How can you measure a presentation in terms of:
- Effectiveness;
- Impact;
And assess if:
- It’s Memorable;
- It generates Awareness;
- It generates Leads.
I’ve always struggled with this point: no matter how much feedback you get from the audience, in the form of emails, tweets, or filled paper forms, it’s never enough.
I’m trying to think of a simple, creative way to solve this need. Suggestions?
Memorability: seed your presentation with some (apt) Statistically Improbable Phrases
http://www.amazon.com/gp/search-inside/sipshelp.html
and track their spread using standard web analytics tools.
Simon – take a look at his presentation (see copy of tweet below) – it is great. Great because it is very memorable and gets it’s point across and will be talked about by anyone who sees it. Leads would follow – you simply need to ask the question of each new lead – where did you hear about it? If the presentation is unique – it’s easy to track the results that matter. Perhaps the simplest way to measure success is not in numbers and stats, rather its the feedback from the eventual sales / leads. (perhaps not the most scientific way to do it, but I thought you’d like the presentation!)
jdrumgoole RT @robinb: @paulca your Railsconf slides were awesome http://j.mp/aD3p1P great job! << Those are awesome slides!
I think presentation is kind of similar to marketing. You must know who are your targeted audience. Are the audience clueless or have certain knowledge about the topic that you are presenting? From there, you have to fine tune the depth of the topic to be covered and know what to measure.