Life and Zen of Simone Brunozzi, Amazon.com Technology Evangelist in Europe, and beyond :-)

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Back from RailsConf Portland

(If you don’t know what I’m talking about, Ruby on Rails is a tech thing, a framework to deploy applications, and RailsConf is a conference regarding Rails.)

I’m just back from Portland (OR), where I’ve been at the RailsConf, organized by O’Reilly. About 1,700 attendees, lots of interest, a good community.
This is Joel Spolsky during his Keynote (here on wikipedia, and here his famous blog).

railsconf joel spolsky

I’d like to share with you my pictures of the conference, and the pictures I’ve taken at the Message Board.
You may be able to find a Rails-related job, with those!

Here a picture at Amazon’s booth, with Tracy, Jenny and Phil. Lots of interest for AWS, of course. Loved it.

railsconf brunozzi simone

Amazon.com is hiring, so… if you have skills… check the open positions at Amazon.


Posted on : Jun 01 2008
Tags: , , , , , ,
Posted under amazon.com, cloud computing, flickr, interesting, technology |

RailsConf in Portland

Tomorrow I’ll go to Portland (OR), where on friday I’ll attend the RailsConf conference, together with other guys from Amazon.com.

railsconf

There seem to be a lot of interesting projects and startup using Amazon Web Services in conjunction with Ruby, and RubyOnRails.
Here, starting tomorrow, you can see a full coverage of the event.
I’m particularly interested in learning more about:
- Fiveruns, a monitoring tool.
- EnterpriseDB, providing PostgreSQL services (based on AWS)
- MagLev, scaling solutions for Ruby.
- Rightscale, cloud computing management system (based on AWS)
- Heroku, a RubyOnRails platform (based on AWS)

well, see you there then!


Posted on : May 29 2008
Tags: , , , , , ,
Posted under amazon.com, technology |

How I got hired by Amazon.com

My name is Simone Brunozzi, a 30 year old guy from Italy.
What’s interesting about me? Well, I’m a brand new Technology Evangelist for Amazon Web Services in Europe!

I’m going to tell you how I landed the job of my dreams, and I suggest that you pay attention because it’s a story you don’t hear every day.

It was an ordinary day in Italy on November 28th, 2007, when I logged in to Second Life.
I had planned to visit the Luxembourg Virtual Job Fair to report my impressions on my Second Life blog. Tired of being a disposable system administrator at the University for Foreigners in Perugia, without any good career opportunity ahead, I was looking for a new job, and the fair was therefore a chance for me to look around.

I landed on the island with my avatar, almost half an hour before the end of the fair. With surprise, I noticed that banks and financial companies weren’t the only companies attending: there was also… Amazon.com! Wait a minute, I thought, what brings the great Amazon.com in a tiny place like Luxembourg?
You have to know that Working in a company like Amazon, Google, Ebay or Yahoo has been my dream since my studying experience in California in late 2003; no doubt I decided in less than zero seconds to check it out.

I showed up at the Amazon.com’s booth, with my well-dressed and custom-skinned avatar which, as a bonus, has my same name, Simone Brunozzi (don’t ask me how I got it because it’s a secret). Virtual job fairs are not so common, right, but having used Second Life for almost two years, and having led one of the biggest and greatest project in Second Life, the construction of the Basilica of Saint Francis of Assisi (SLURL), I was confident and relaxed, able to move and interact like a pro.

I met Jennifer, from the Human Resources department of Amazon.com in Seattle, who explained me what Amazon was doing in Luxembourg, which positions were open, and something more about the most interesting one: the technology evangelist for the Amazon Web Services.
Tired of being a programmer, a system administrator, or any other kind of pure technician, and not being able to stand out in any of those field because of my diverse experience, I was looking for a position in which my broad knowledge could be valued, along with my speaking skills and my natural attitude in connecting with people. The evangelist role, therefore, was a perfect fit.
Basically, a technology evangelist for Amazon stays in tune with the Amazon Web Services technology, travels a lot to present AWS at conferences, camps and such, code some examples, and connect to people and developers to be the voice, and the ear, of the company.
My dream job.

I left a great impression on Jennifer, both for my traits and skills, of course, but also for my Second Life expertise. I can guess she wasted half of her time explaining to people how to use the Second Life viewer, so no doubt she appreciated to deal with someone even more seasoned than her.
First rule to get the job of your dreams: always arrive prepared.

After that short and generic interview on Second Life, I sent her my resume and my Linkedin profile, and she mentioned me that a certain “Jeff” guy would evaluate my profile and let me know how to proceed.
I was thrilled by this opportunity, and felt that this was “the one”. Instead of passively waiting for her answer, I investigated a little bit, and discovered the complete name of the guy, Jeff Barr, senior AWS evangelist. I then tracked his blog, and get some precious information about him, discovering a strong interest in Second Life.
One of his last posts was about a three-dimensional simulation of some AWS services (EC2, S3, SQS) using Second Life, and we’ll get back to it in a minute.

A week later I emailed Jeff, simply explaining that I found his blog, and I was looking forward to talk with him. I added a couple of lines about my interest and skills in Second Life, and he seemed interested. He’s a very busy guy, but he found the time to send me a long email, with informations about the position, and some big questions for me to answer.
It was Wednesday, and after coming back from work, I found his message, and decided to show him my commitment in getting this job.
I wrote, googled, coded, wrote again, and around 3:30 a.m. I sent him a very, very long email, which I honestly and humbly consider a small masterpiece of art, given the circumstances.
I spare you the details, but the email was basically saying: I’m focused, I’m good, I’m passionate about cloud computing and web services, and I am willing to squeeze my last drop of energy to deliver you something you’ve never seen.

Why I was doing this? For two reasons.
First, I believe that when you look for a job, or for a woman, or for a friend, it’s better to focus on few opportunities, and give them your best shot, instead of firing around at the dozens that cross your life every day.
Second reason: the job requirements were really high, and I feared I was positioned “below the bar”, at least on paper: this is the kind of problem you face when you think you’re good, but you’ve studied and worked in a country town in Italy, a poorly developed nation from a technological point of view.
To remedy, I decided to impress him again: on the following weekend I spent almost thirty hours in building an improved three-dimensional simulation for AWS, with a fully functional messaging system. At 2 a.m. on Monday, exhausted, I sent him the results of my hard work.

simone brunozzi amazon

Jeff got the message right, and in a subsequent phone interview I clearly understood that he was favorably impressed, and definitively on my side.

I don’t feel guilty at all about this: Jeff is a smart guy, and he perfectly knew what I was doing with him; if you want to work for a big and successful company like Amazon, you’ll always face smart guys on your path. Giving them an honest, straightforward, unexpected example of your good side and your talents is what they expect from you.
Rule number two: stand out from the crowd. Be “unordinary”. Show passion, and commitment.

From that point on (it was late December 2007) I got two other phone interviews, before they asked me to come in Luxembourg. On early February I went there, had three face-to-face interviews for a total of almost three hours, and discovered what Luxembourg was like. My father and my girlfriend decided to come along, so I spent the weekend with them, and faced another big question for my life: do you want to move in another country? Are you prepared for this?

This wasn’t an easy question to answer. Americans are used to be relocated around the country, and they do it three to four times, on average, in their lifetime. Italians are different: for us, a house is like a root for a tree: pulling it up, together with friends and such, is a tough step. Imagine how tough it is to move in a different country.
For me, the decision wasn’t easy for another reason: I had my super-safe job (in Italy you can’t get fired EVER, if you work for the government or for a university), and I had other interesting job opportunities nearby.
After some thoughts, anyway, I decided this opportunity at Amazon was the best I could do for my life, and closed the deal inside myself.
My strongest, and purest reason was that I was looking for a workplace in which there weren’t no roofs; in which my skills and commitment could bring me to the top. Amazon.com seemed to be the right one.
Rule number three: be prepared to go forward, and be convinced of your decisions.

As a final step, I was invited in Seattle in early March, where I faced eight interviews in a row, for a total of six hours and a half, with only about fifteen minutes of break during lunch.
I tried to study and review some things, but the spectrum of topics was too broad. I decided instead to focus on basic concepts and information, assuming I would be able to elaborate more complex constructions based on them. It worked, at least for my morale: if you work hard for something, in the moment you stand in front of your challenges you’ll feel stronger than ever, because you know you did everything you could.
It was tough to bear a conversation for so long, and despite the fact that my English is very good I started to lose concentration at the very end. I was exhausted, but the happiest guy on earth: the interviews went really well, and Jeff guided me at the exit assuring it was almost done and well.
Rule number four: work hard, and you’ll have the right attitude in front of any situation.

simone brunozzi amazon

In mid March they offered me the job, which I gratefully accepted.
Today is May 20th, my first day at Amazon.com, and I’m in Seattle, for a training period, after which I’ll get in Luxembourg and start evangelizing Europe.
It’s difficult for me to show you my feelings now, because, despite my new life hides some negative effects, especially the distance from friends and such, I’m really happy and satisfied.
This is where I work: despite the bad picture, you can see that the view from my office is astounding!

simone brunozzi amazon

A job is not everything in someone’s life, but it’s very, very important to love your job. My past one was horrible, and it negatively influenced my life. Today, despite everything, I’m happier than ever because I’m doing something for which I have a genuine passion, and I’m lucky I’m working in a nice and friendly environment.
Of course, Amazon should have its defects, too, but from my point of view, this is just a great place to work and thrive.
Rule number five: choose a job you love.

Second Life had an interesting role on all this: being updated and experienced with the latest technologies brings a competitive advantage in some way or another. In my case, Second Life helped me in being the coolest candidate, among the few being able to use Second Life and not scared of a virtual job fair.
Such a good start gave me the energy to focus on unexpected commitment, which convinced my boss that I was a good hire.
I can guess that without Second Life, I would probably not dedicate so much time to this job.

I hope you enjoyed my story about how I got hired by Amazon.com.
If you have questions, feel free to email me or to comment this post. Thanks!
You can also digg this story here.


Sun’s OpenSolaris available on Amazon Web Services, starting today!

Great news: Sun’s opensolaris is available on Amazon Web Services, starting today!
This means that Sun customers can have their lovely OpenSolaris at low costs, and with a better flexibility, using Amazon’s EC2 cloud computing platform.
Good move, Amazon and Sun!


Posted on : May 05 2008
Tags: , ,
Posted under amazon.com, cloud computing, sun microsystems |

Gin, Television, and Social Surplus

I suggest you to read this great post on HereComesEverybody: it is about Gin, Television and Social Surplus.
This excerpt is illuminating:

For the first time, society forced onto an enormous number of its citizens the requirement to manage something they had never had to manage before–free time.
And what did we do with that free time? Well, mostly we spent it watching TV.

And again:
In this same conversation with the TV producer I was talking about World of Warcraft guilds, and as I was talking, I could sort of see what she was thinking: “Losers. Grown men sitting in their basement pretending to be elves.”
At least they’re doing something.

I will definitively buy Mel Blake’s book: Here Comes Everybody: The Power of Organizing Without Organizations


Posted on : Apr 30 2008
Tags: , , , , ,
Posted under interesting, web |